WHISK & SPOON

Branding/ Brand Ideation

2020

Project Overview: Whisk & Spoon is a fictional non-profit company, whose priorities lie in providing a safe and welcoming environment to give aid to new mothers and families. Mental health and nutrition are the two highlighted focus points that Whisk& Spoon offers resources.

Client: University

Moodboards

The first action item for this project was to develop a look that represented the pillars of Whisk & Spoon. Below you will see three directions that were explored.

With its approachable, homestyle visual connotation, Option 3 brings home the turkey.

Expanding the Brand

Once the visual foundation for the brand was set, it was time to do my favorite part: expanding the vision. A concrete brand has a consistent look while also looking fresh for each marketing medium.

Corporate Social Responsibility

Whisk & Spoon is dedicated to the well-being of every family. To fixate on that, Mindful Mondays is a free service that is offered to show dedication to mental health for parents, especially birth givers. Professionals in various mental health topics will have drop-in sessions each Monday to offer support. As a marketing tool, the following video is an example of the brand's voice initiating its Corporate Social Responsibility focus: mental health.

Brand Standards Manual

Every proper brand has branding guidelines to confirm the consistency of the brand's look and voice. The following book explores and explains the expansion of the brand and how to use it.