CLOVE & TWINE

Branding, Packaging, Document Design

2021-Present

Overview: Clove & Twine is committed to ending tchotchke culture by curating remarkable gifts offered by a selection of high-end, sustainable companies. My work as a graphic designer for the company helps curate this mission by creating impactful marketing material, mockups of decorated products, cohesive packaging design, and converting raster logos to vector files.

Client: Clove & Twine

Lookbook

As the lead designer for the 2024 lookbook, I was tasked with bringing a fresh, creative vision to life. From initial ideation to final execution and print, I led the entire design process. My expertise in trends, typography, and color theory played a key role in creating a unique and impactful design. This year’s lookbook introduced an entirely new style, receiving excellent feedback from clients and marking the project as a resounding success.

Photography: Alisha Hieb / Curation: Alli Abbott / Copy: Beth Bogdewiecz / Design: Macey Tellijohn

Client Work

Realistic visuals of a branded product are crucial for client satisfaction. From laser engraving and debossing to screen printing and embroidery, I am educated on what each product requires and how to create an accurate mockup.

Internal Work

Clove & Twine has rock-solid branding, and I have the pleasure of expanding what exists. Here are a few projects I have been part of aside from client work.

Clove & Twine Wrapped Social Media Campaign

Kit GIF for promotional holiday campaign

Social Media Post for Early Bird Special Campaign

On-Site Gifting Informational brochure

Earth Month T-Shirt Drive Poster

Coat Drive Event Poster