Whisk + Spoon

Branding Ideation

2020

Whisk & Spoon is a fictional non-profit company, whose priorities lie in providing a safe and welcoming environment to give aid to new mothers and families. Mental health and nutrition are the two highlighted focus points that Whisk& Spoon offers resources.

Moodboard

The first action item for this project was to develop a look that represented the pillars of Whisk & Spoon. Below you will see three directions that were explored.

BRAND APPLICATION

Once the visual foundation for the brand was set, it was time to do my favorite part: expanding the vision. A concrete brand has a consistent look while also looking fresh for each marketing medium.

Brand Guidelines

Every proper brand has branding guidelines to confirm the consistency of the brand's look and voice. The following book explores and explains the expansion of the brand and how to use it.